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I'M CHERYL GIFFORD
I believe in magic.
The power humans have when we come together can create previously unimaginable positive change in the world.
I believe as organizations now is the time to transform how we develop and leverage top talent in workplaces.
I believe as humans, now is the time we transform how we live our lives.
I’ve spent 20 years as a People and Culture professional, working in a number of industries and a wide range of people and culture roles. It’s been a privilege - and a passion - to support executives, managers and peers from all walks of life as they brought their skills, knowledge and abilities to the table every day. Together, we spent time working, focused on business priorities, driving for results and often running forward. A successful workplace needs that. Successful people need support.
But a workplace needs more than that. Your people need more than that. You are worth it. They are worth it.
I can help you be intentional and driven about the experience you create for your people.
I will help you be intentional and driven about the experience you create for your life.
Let’s take a deep breath.
How can you think about your people with open minds, authenticity and care? How will you think about your life with aspiration and desire? Is there a way to build creativity and play into your workplace people and culture programs? Will you build creativity, joy and fulfillment into your everyday life? How can you invest in your people the way you wish for them to invest in you, as an employer - wholeheartedly. How will you invest in yourself - your heart?
And how do we do that in a way that supports solid business results? Solid life results?
I can’t wait to have that conversation with you! Learn more about our services on our services page, or get in touch to discuss working together.

WE WORK WITH EMPLOYERS WHO WISH TO CREATE WORKPLACES THAT FOCUS ON HUMAN BEINGS, NOT HUMAN RESOURCES.
You know your people are your most important and most expensive asset. You also know your people are more than a single pool of resources available to execute your business priorities. They are whole human beings looking to perform their best work.
WE KNOW THAT TOO.
We work with you to build people and culture programs that lead with authenticity and respect the integrity of the individual.
Our goal is to create positive and engaged whole-human workplaces that will positively impact business outcomes.
We look forward to working with you to create the authentic employee experience you and your people deserve.

WHOLE-HEARTED | adjective
1: completely and sincerely devoted, determined, or enthusiastic
2: marked by complete earnest commitment: free from all reserve and hesitation

the story of our symbol
HAVE YOU EVER WITNESSED THE MAGIC OF A STARLING MURMURATION?
Individually, a starling is little more than a common blackbird...
Collectively, though, starlings transform into mesmerizing flocks that sometimes number in the hundreds of thousands. They are a breath-stealing wonder; a pulsating, swooping, living, harmonized whole, seemingly defying the laws of nature while defining nature itself.
Scientists believe murmurations are similar to other systems, such as crystals forming, avalanches, metals becoming magnetized and liquids turning to gasses. These systems are “on the edge,” which means they’re ready to be completely transformed in an instant.
"There are two ways you can elicit large group behavior. You can have top-down control, where you have some kind of leadership, or some kind of top-down mechanism. Think of a rock show; you have the rock star in the front and he starts clapping his hands, and the whole stadium starts clapping. But these murmurations are actually self-organized, meaning that it’s the individual’s little behavioral rules that make it scale up to the large group. In order to understand this behavior, we have to go from the local scale — what is the individual doing, what are the rules that the individual is following? — to the global scale: what is the outcome? "
Mario Pesendorfer, University of Natural Resources and Life Science, Vienna
Contact Me
The easiest way to get in touch is to send me an email. I look forward to learning more about how I can be of service.

Vancouver, British Columbia, Canada
I am grateful to be living on the unceded territories of the Sḵwx̱wú7mesh (Squamish), səlil̓ilw̓ətaʔɬ (Tsleil-Waututh) and xʷməθkʷəy̓əm (Musqueam) First Nations.








